In the world of luxury packaging, there is an annual event held in Monaco called LUXE PACK MONACO in which WestRock has an established presence.  To elevate their luxury presence with their science-backed findings, my team and I created the “Luxury Lab” where the attendees are able to re-create the experiments done for the findings in a luxury setting.  “Stimulate the Sense of Luxury” campaign and identity system was designed to invite attendees, promote the event, and brand the space via:

• Environmental design

• Digital catalog

• HTML email invite

• Animated email banner

• Printed collateral pieces

Role:
Art Director
Designer