With an innovative tech company like IBM as a main client, there are many activations and assets over the years that have been created for their conferences and events.  When the client requested all of these activations and assets to be readily available to them, we came up with a CMS software to house them in a sleek, easy-to-navigate UI that mirrors their brand.  I was pulled in to create the initial style guide, which helped to sell the project and get the ball rolling. 

Working with the developers in Germany and the newest IBM brand guidelines not yet released, I was able to create a modern and clean interface that helps the IBM team see the most important information quickly.

• Style guide creation using CSS and HTML specifications

• Ongoing art direction

Role:
Art Director