WestRock, one of the world's largest paper and packaging companies, attended drinktec in Munich to showcase global innovations that have helped beverage customers sell more, reduce their costs, and improve their overall environmental impact. I was fortunate enough to be part of the team to create an interactive digital experience and eye-catching event brand to boost attendance and sales from the prior year.  

• UI design for CMS software used on a touch screen as an attract

• Art direction for the screen saver

• Concepted and designed environmental graphics, packaging, digital pre-event marketing pieces and printed event collateral

Role:
Art Director
Designer